Examples Of Promotional Activities

Product promotion is one of the needs to make your brand reach the public and attract new customers. There are numerous ways to promote a product or service. Some companies use more than one method, while others may use different methods for different marketing purposes. Beyond your company"s product or service, a strong set of promotional strategies can help position your company in a favorable position not only with regular customers but also with new ones. The following are some of the commonly used promotional events strategies.


Competitions are frequently used promotional strategy. Many of them do not even require a purchase. The idea is to promote your brand and put your logo and name in front of the public instead of spending money on a strong sales campaign. People like to win prizes. Sponsoring contests can draw attention to your product without an open company manifestation.

Gift Products

Gift products and free samples are methods frequently used by companies to present new foods and household products. Many of these companies sponsor in-store promotions, giving away samples of products to persuade shoppers to try new products.

Point-of-sale Promotion and Marketing of Gondola Ends

Point-of-sale promotion and marketing of gondola ends are ways to sell products and promote items in stores. The idea behind this promotional strategy is convenience and momentum. The gondola ends, which is located at the end of the aisles, presents products that a store wants to promote or move quickly. This product is positioned to be easily accessible to the consumer. Points of sale are a way to promote new products or others that need to move. These items are placed near the cash registers on the premises and are usually purchased by consumers on impulse while they wait to pay.

Consumer Reference Incentive Program

The consumer referral incentive program is a way to encourage stable customers to recommend the store to new consumers. Free products, big discounts, and cash rewards are just some of the incentives you can use. This is a promotional strategy that increases the customer base as a sales force.

Causes and Charity

Promoting your products while supporting a cause can be an effective promotional strategy. Giving customers a sense of being part of something bigger simply by using products they could use in any way creates a win-win situation. You get customers and the image of social awareness, consumers get a product they can use and the feeling of helping a cause. One way to do this is to give a percentage of profit to the cause that your company is committed to help.

Promotional Brand Gifts

Giving functional gifts can be a more effective promotional action than delivering simple business cards. Put your card on a magnet, a pen or a keychain. These are gifts that you can deliver and that customers can use, that keep your business insight instead of in the trash can or in a drawer with the rest of the business cards that customers could not even look at.

Customer appreciation events

A customer appreciation event in the store with free soft drinks and prizes will attract people. The emphasis on the appreciation part of the event, with no need to buy, is an effective way to attract not only regular customers but other potential customers. Pizza, hot dogs and soft drinks are inexpensive foods that can be used to make the event more attractive. Placing the products in a convenient way before the event starts will ensure that the products you want to promote are highly visible when customers arrive.


The Relevance Of Promotional Events

At a time when society is saturated with endless types of instant information and mass advertising both online and offline. Promotional events are very concrete and advisable way to communicate and impact your target directly and with a lasting memorable experience to your potential customers. Although relatively expensive and time consuming compared to digital promotions, this type of strategic communication tool is still a great way to bring together the target audience of your brand, as well as ambassadors and influencers of the sector, who create buzz about the product and company name you want to promote.

Promotional events are still being used by big brands to promote their new product especially their flagship models. Most of the time big companies use popular tradeshow events to give a teaser to their upcoming products. Electronic companies, for example, participate in Consumer Electronic Show or CES to further boost their brand exposure. In general, promotional events are held in order to achieve the following objectives:

To Build Stronger Client Relationship

Promotional events aim to strengthen ties with the current client and to communicate product novelties and brand values. A well-planned and executed event is probably the most effective marketing tool in any brand experience strategy. The consumer will forget what you said or did, but the consumers will never forget how you made them feel.

Companies that caters to select few or elite consumers summon a large part of the exclusive clients of the brand and organize an original and lively party where fashion was the protagonist.

Capturing Leads

Without a doubt, you have to take action and find a reason why your guests, both customers, and potential customers, want to attend your event. It could be the theme, or maybe they are interested in the invited celebrities, music, staging or created environment. You are in charge of finding that reason why your future client will want to attend your event. Give them a good reason why they have to invest their valuable time to attend your event. They need to have an experience that will be remembered and will connect with potential clients.

Increase the Reputation of the Brand

You have to create an event and an experience, where the brand was subtly and calculatedly present in every corner, every element, every action and every moment. In short, promotional events are a prominent marketing tool because of their relevance in terms of consumer impact, recall and notoriety. The secret lies in its planning and execution. Nothing can be left to chance, each step must be well thought of, measured and perfectly realized. The originality, creativity, and professionalism of the dedicated team will be the keys to guaranteeing success and excellent ROI.