Product promotion is one of the needs to make your brand reach the public and attract new customers. There are numerous ways to promote a product or service. Some companies use more than one method, while others may use different methods for different marketing purposes. Beyond your company’s product or service, a strong set of promotional strategies can help position your company in a favorable position not only with regular customers but also with new ones. The following are some of the commonly used promotional events strategies.
Competitions are frequently used promotional strategy. Many of them do not even require a purchase. The idea is to promote your brand and put your logo and name in front of the public instead of spending money on a strong sales campaign. People like to win prizes. Sponsoring contests can draw attention to your product without an open company manifestation.
Gift products and free samples are methods frequently used by companies to present new foods and household products. Many of these companies sponsor in-store promotions, giving away samples of products to persuade shoppers to try new products.
Point-of-sale Promotion and Marketing of Gondola Ends
Point-of-sale promotion and marketing of gondola ends are ways to sell products and promote items in stores. The idea behind this promotional strategy is convenience and momentum. The gondola ends, which is located at the end of the aisles, presents products that a store wants to promote or move quickly. This product is positioned to be easily accessible to the consumer. Points of sale are a way to promote new products or others that need to move. These items are placed near the cash registers on the premises and are usually purchased by consumers on impulse while they wait to pay.
Consumer Reference Incentive Program
The consumer referral incentive program is a way to encourage stable customers to recommend the store to new consumers. Free products, big discounts, and cash rewards are just some of the incentives you can use. This is a promotional strategy that increases the customer base as a sales force.
Causes and Charity
Promoting your products while supporting a cause can be an effective promotional strategy. Giving customers a sense of being part of something bigger simply by using products they could use in any way creates a win-win situation. You get customers and the image of social awareness, consumers get a product they can use and the feeling of helping a cause. One way to do this is to give a percentage of profit to the cause that your company is committed to help.
Promotional Brand Gifts
Giving functional gifts can be a more effective promotional action than delivering simple business cards. Put your card on a magnet, a pen or a keychain. These are gifts that you can deliver and that customers can use, that keep your business insight instead of in the trash can or in a drawer with the rest of the business cards that customers could not even look at.
Customer appreciation events
A customer appreciation event in the store with free soft drinks and prizes will attract people. The emphasis on the appreciation part of the event, with no need to buy, is an effective way to attract not only regular customers but other potential customers. Pizza, hot dogs and soft drinks are inexpensive foods that can be used to make the event more attractive. Placing the products in a convenient way before the event starts will ensure that the products you want to promote are highly visible when customers arrive.